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Social accountability + third party
Designed & Customised for all in sizes XXS - 6XL
Recycled Materials + Closed Loop

What is natural cotton?

Many of us are unaware that what we wear originated in the dirt. Cotton is produced in a field, and the fluffy fibre is harvested and then spun into thread. Cotton, once woven, is lightweight, breathable, easy to work with, and comfortable to wear. This is why cotton accounts for more than half of all clothing sold in this world.

There are several natural or sustainable cottons available. We choose certified organic cotton to ensure that your purchase is grown sustainably. Organic farming is the only approach that does not use very hazardous chemicals. It is better for the environment and serves the long-term interests of people and the planet.

5 Reasons Why We Use Naturally Grown Cotton

1. Concerns climate change.

Nowadays, many farmers grow cotton using ecological ways rather than fossil fuel-based fertilizers. They collaborate with nature to create healthy soils that store carbon and help fight climate change. Read our Cool Cotton report to learn how organic cotton may help combat climate change.

2. Conserves and preserves precious water.

Organic cotton is more water-efficient than non-organic cotton. Organic farming produces healthy soils that act like sponges. They absorb water during floods and retain it for extended periods during droughts. Organic farming does not utilize dangerous synthetic pesticides or fertilizers. This ensures that our rivers, lakes, and drinking water remain clean.

3. Enables farmers to feed their families.

Farmers who grow organically always plant other crops alongside cotton. This balanced approach promotes soil health, encourages ecosystems, and protects topsoil. These crops also provide farming families and communities with a more consistent, abundant, and diverse food source. Find out more about the relationship between organic cotton cultivation and food security.

4. Gives authority to farmers rather than GM businesses.

Genetically modified (GM) seeds are prohibited in organic farming. Farmers do not rely on a small number of GM firms. Instead, they save their seeds annually. They work with the environment in a long-term and sustainable manner.

5. It does not utilize harmful synthetic pesticides.

Organic farmers prevent diseases and bugs by natural methods such as crop rotation. Synthetic pesticides used in non-organic farming can harm ecosystems and contaminate streams. They can also be hazardous for workers who cannot afford the essential safety equipment to protect themselves. Conventional cotton alone utilizes 16% of all pesticides sold globally.

Our sustainable manufacturing, from farm to factory

Organic is more than just how cotton is grown; it also involves what happens in the process of manufacturing. Certified organic cotton is grown and manufactured in ways that benefit both humans and the environment. We always try to utilize fabrics with the Global Organic Textile Standards (GOTS) certification.